These used to be displayed next to the bubblegum cards. There were a total of 55 cards to collect. I think I only bought one or two packs, but I remember being fascinated with them, folding them over and over. Give me a break. I was ten years old.
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There were two sides. You fold them to make wacky new ads, newspaper headlines or faces, depending on the card.
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Here's just one of the nine wacky pictures you could make.
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They must not have been very successful because I never did try to collect all 55, and I didn't see them for sale any other year.